FREEDOM OF SPEECH

Cheba Hut's Counter-Culture Ways Catch On in 2010

By QSRmagazine.com March 9, 2011

Cheba Hut "Toasted" Subs, a counter-culture-themed restaurant franchise, announced that despite a down economy, the company experienced dramatic growth in 2010, achieving a 29.87 percent jump in overall revenue growth over 2009.

Cheba Hut also reported 12.45 percent same-store sales growth, which was reported from the company's locations in Arizona, Colorado, and New Mexico. Average unit volume was also positive, with an increase of 1.72 percent.

"At Cheba Hut, we have an old school way of doing business," says Scott Jennings, president and CEO of Cheba Hut. "For us, it's all about the interaction, not the transaction. I believe this is the reason we have been so successful. Our quality of product, excellent service, and unique atmosphere is what keeps our customers coming back for more."

In 2010, Cheba Hut expanded into Oregon and California. The company also opened a restaurant in Iowa in February 2011, marking the company's first Midwest location. In total, Cheba Hut has 14 restaurants in six states nationwide.